Abstract
This paper examines the tourist agency sector, a burgeoning ethnic Chinese migrant business in Germany, in relation to the concept of “mixed embeddedness.” Special attention is given to the interplay of economic, cultural and institutional factors in shaping the location and operations of travel agencies. The paper analyzes the importance of “home” as a marketable cultural product in the diaspora tourism industry and the role of these migrant businesses in the expanding Chinese tourist market. Findings of the study illustrate the nature and significance of ethnic networks among Chinese tourist agencies and other branches of Chinese businesses in Europe.
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