Keep On Moving: Rural University Graduates as Sales Workers in South and Central China

Abstract

Between 1978 and 2018 the percentage of the Chinese workforce in the service sector rose from 12.2 to 46.3. A large share of this workforce is in sales, selling products ranging from household goods, insurance, advertising space, and education, to various other services. The proliferation of salespeople in China is facilitated by the dramatic increase in the number of university graduates. Personnel in sales jobs, which are particularly popular among graduates from rural backgrounds with degrees from universities with indifferent reputations, experience an extraordinarily high level of mobility. They typically change jobs every few months, either because they are fired or they pursue better opportunities. Based on one year of fieldwork undertaken between 2015 and 2017, this article shows how the rapid expansion of China's higher education subjects students from rural backgrounds to new inequalities, which, in turn, reconfigure the rural-urban divide into multiple intersecting hierarchies. Building on the concept of complexed development, this article analyzes how salespeople experience contradictory mobilities in a web of intersecting hierarchies. It shows how they achieve upward status mobility by breaking away from agricultural and manual labour and becoming university graduates and white-collar workers; but also, how they sometimes experience downward mobility in terms of income in comparison to previous generations of migrants and their less-educated peers.