Keep customers coming back: A model and job aic for creating loyal customers

Abstract

Performance ImprovementVolume 37, Issue 6 p. 57-62 Article Keep customers coming back: A model and job aic for creating loyal customers Bob Cicerone, cicerone@qni.com Bob Cicerone has been using Gilbert's concepts and methods since 1980 to produce benefits for organizations in diverse industries, including IBM, Caterpillar, Yellow Freight System, Southwestern Bell, Alfa Laval Agri, and the Kansas Department of Transportation. Early in his career Bob worked for Tom and Marilyn Gilbert. Bob is currently the owner and president of Performance Systems for Success, which enhances customer satisfaction and loyalty by addressing issues related to growth in market share, sales, and customer base. For further information about their services or the job aid presented in this article, you may contact Bob by phone: (913) 492-6856Search for more papers by this author Bob Cicerone, cicerone@qni.com Bob Cicerone has been using Gilbert's concepts and methods since 1980 to produce benefits for organizations in diverse industries, including IBM, Caterpillar, Yellow Freight System, Southwestern Bell, Alfa Laval Agri, and the Kansas Department of Transportation. Early in his career Bob worked for Tom and Marilyn Gilbert. Bob is currently the owner and president of Performance Systems for Success, which enhances customer satisfaction and loyalty by addressing issues related to growth in market share, sales, and customer base. For further information about their services or the job aid presented in this article, you may contact Bob by phone: (913) 492-6856Search for more papers by this author First published: 07 February 2007 https://doi.org/10.1002/pfi.4140370614Citations: 4 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinked InRedditWechat Citing Literature Volume37, Issue6July/August 1998Pages 57-62 RelatedInformation