Abstract
The influx of younger fans into the KBO necessitates improvements in existing character designs. Therefore, this study aims to leverage generative AI for effective KBO team character design to gain an efficiency advantage. The research methods included a literature review on generative AI, KBO, and character design. It also analyzed changes in character designs from past to present KBO teams, determining new design directions through SWOT and design analysis of existing characters. Two approaches were employed to develop character design drafts: using generative AI and idea sketches. Based on expert opinions, six directions were selected. Comparative analysis revealed that the draft 2-2 using generative AI, with its smiling expression and detailed facial features, effectively fostered emotional connections with consumers. In conclusion, generative AI can quickly visualize users' creative ideas economically, proving more efficient compared to character designs through idea sketches. Thus, the use of generative AI can contribute to enhancing competitiveness in the market.
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