KATA SERAPAN BAHASA PERANCIS SEBAGAI SEBUAH DISTINGSI DALAM RANAH KULINER DAN MODE DI INDONESIA

Abstract

This research aims to explain the use of French loanwords in the Indonesian language as a distinction in fashion and food by the elite society in Indonesia. In the fashion and culinary industries in Indonesia today, various French loanwords are used due to the absence of equivalent vocabularies, and the intensely frequent use of the words, although sometimes they are compatible with some of the Indonesian language vocabularies, in spite of the inconsistency in the use of these loanwords. The loanwords function as a distinction, which is constructed in order to distinguish a particular social group, the dominant class, from the dominated class in society. The use of loanwords also adds positive values, or a prestige, so that the use of these loanwords by the dominated or the middle class is considered an effort to achieve a similar position as that of the dominant class, which is the elite class in the fashion and culinary industries. Keywords: French loanwords, distinction, social class, dominant class, middle class