Karakteristike komunikacije o sportu na društvenim mrežama

Abstract

Тhis paper deals with characteristics of communication about sports in social media, based on examples in Serbian language. The corpus consists of contents in Serbian from Twitter and Instagram, while the Spanish language equivalents are included as a part of contrastive analysis. The study results show that expressions describing sporting events have adequate equivalents in Serbian and Spanish, while the degree of presence of foreign terms and internationalisms differs. The results also show that there are two currents within Serbian users of these social media: liberal and conservative. The liberal users treat both Serbian alphabets equally, or give preference to Latin, often without diacritics. The conservative ones utilize Cyrillic as the primary way of expressing their national identity. The use of emoticons and emojis is common. Social networks have created an illusion of closeness with athletes and clubs, and communication between athletes and fans is extreme- ly open. Despite obvious contrasts between Serbian and Spanish, there are similarities in the perception of sports as a social phenomenon. Contents about sports in the new media are increasing, as well as the number of studies about sports discourse, which will contribute to the understanding of the changes in the Serbian language.