Abstract
Tanah Lot is one of the leading tourism destinations which is in natural and cultural potential unique and interesting, to attract, both domestic and foreigners to make them visits to this tourist destination. With the increasing number of tourist arrivals to Tanah Lot, it has contributed significantly to the manager, as well as improved the welfare of local communities. In order to know the market segment of tourists visiting Tanah Lot, it is necessary to do a social-cultural mapping, to know the characteristics and perception of tourists about the condition and existence of Tanah Lot. This it should be proposed in maintaining the stages of development of Tanah Lot tourist destination as described by Destination Life Cycle. Demand and product offerings are an important thing that local people need to provide to tourists, so the satisfaction of the service can give a good image in the minds of the tourists. Keywords: Characteristics and Perceptions, Tourism Destination, Social Cultural Mapping
Highlights
Abstrak Tanah Lot adalah salah satu tujuan wisata terkemuka yang kaya akan potensi alam dan budaya yang unik dan menarik, sehingga mampu menarik wisatawan, baik wisatawan domestik maupun mancanegara untuk melakukan kunjungan wisata ke tujuan wisata ini
foreigners to make them visits to this tourist destination
it should be proposed in maintaining the stages of development of Tanah Lot tourist destination
Summary
Abstrak Tanah Lot adalah salah satu tujuan wisata terkemuka yang kaya akan potensi alam dan budaya yang unik dan menarik, sehingga mampu menarik wisatawan, baik wisatawan domestik maupun mancanegara untuk melakukan kunjungan wisata ke tujuan wisata ini. Untuk mengetahui segmen pasar wisatawan yang berkunjung ke Tanah Lot, perlu dilakukan pemetaan sosial budaya, yaitu untuk mengetahui karakteristik dan persepsi wisatawan tentang kondisi dan keberadaan Tanah Lot, sehingga harus diusulkan dalam mempertahankan tahapannya. Saat ini Tanah Lot menjadi salah satu DTW yang mengalami peningkatan dalam jumlah kunjungan wisatawan.
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