Abstract
Indonesia became the third largest cocoa producer in the world. However, the consumption of domestic chocolate is still very low. In order to increase the consumption of chocolate in Indonesia, we must to improve all aspects related to chocolate. Manage the right business processes modelling can improve overall Small and Medium Enterprises (SME) performance. Business Process Modeling Notation (BPMN) is an efficient method aligning an organization with the wants and needs of industry.. Nowadays, chocolate bar production is packaged by simple SME with a visual display that isn’t varied. To support customer preferences and build an identity that is embed in the minds of consumer, needs a comprehensive design oriented consumer perspective. Kansei Engineering selected because it’s able to connect gap between industry and consumer. This study aim to improve consumer preferences in chocolate bar product. Hypotheses were carried out on various chocolate bar indicate that changes of visual appearance will increase the acceptance of consumer. The methodology in this study consisted of four steps: Need analysis and system modelling, identification element design process, find kansei words and packaging design formulation. Data were collected by Term Frequency - Inverse Document Frequency (TF - IDF) and Quantification Theory Type (QTT) 1. The result of this research show that the formulation of new packaging design with eye catching strategy, make the color is red, the image is Milk, the typography is custom and the shape is attractive.
Highlights
Business Process Modeling Notation (BPMN) is a holistic management approach to improve business effectiveness and efficiency as it seeks to achieve innovation, flexibility, and integration with technology
Kansei Engineering has an advantage over other similar methods, as it has the ability to translate the emotional needs of consumers into concrete design parameters through specific engineering techniques
We Identify design of chocolate bar in order to understand the design elements of chocolate bar product with collecting samples of chocolate bar product
Summary
BPMN is a holistic management approach to improve business effectiveness and efficiency as it seeks to achieve innovation, flexibility, and integration with technology. One of the advantages of the BPMN diagram is the ability to model the flow of messages. Traditional business process diagrams are able to model the sequential flow of processes, from initial events to final results. Kansei engineering is a method used to ensure that a product or service meets the desired emotional response [1]. This process makes it possible to model the customer's feelings or emotions and translate them into the design parameters. Kansei Engineering has an advantage over other similar methods, as it has the ability to translate the emotional needs of consumers into concrete design parameters through specific engineering techniques
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