Abstract
Modification was an activity to replace the object more attractive especially car modification. Lately, car modification become the one of the promising business since that were providing high profits. The owner of car look for the accessories for their car frequently. Then, the owner of car modification should increasing their facility to make the consumer satisfied. Furthermore, if the consumer satisfied with the service than it provided high profit. For increasing high profit than the owner of car modification should made the innovation. One of the innovation was car modification with mobile application (apps.) by Kano model. The aims of this study was to identify the features in car modification using Kano model. Kano model used to identify consumer needs that divided into 3 category. There are must be, one dimensional and attractive. The result from open questionnaire would be proceed by Kano model. This study revealed that feature of selection car body colour, feature of selection lamp model and feature engine cap model of into one dimensional category, feature of selection car velg, and matching the tire into must be category and feature of selection cutting sticker, and selection of bumper model into attractive category, and priority to develop are feature of selection car body colour, cutting sticker and selection of bumper model. This category should be the reference to be the resource for car modification apps.
Highlights
In this era, business competitions in Indonesia were getting strict
From that reason above business people should have some strategic that the product would be accepted in the market
One of the strategic which used by the business people were providing the best services and expanding the market in unreached area [1]
Summary
From that reason above business people should have some strategic that the product would be accepted in the market. Based on Gabungan industri kendaraan bermotor Indonesia (Gakindo) the sales of car on 2016 reached 1, 06 million. It increased about 4,5 % from year 2015 to 2016. The consequence of high sales was swelling of the machine shop. It was for machine maintenances and car modification. Modification was the activity, which changed the object to be more interesting. The car modification such as changing the colour of car or alloy wheels. Some of machine shop got turnover around 40-50 million per month and profit about 30% from that [2]
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