Abstract
This research has the purpose of identifying the satisfaction/dissatisfaction of free(or paid) provision of mobile tourism platform services through the Kano model analysis method. Also, using Timko’s customer satisfaction coefficient, this research has the purpose of contributing to the discovery of whether mobile travel platform services’ revenue exists, and how to generate it, based on the perspective of tourism venture companies through identifying the satisfaction level of the services when they are free, and the dissatisfaction level of the services when they are purchased. For this research, an online survey was conducted for one month(Jan.~Feb. 2021), and a total of 276 responses were used for the analysis. Based on the conclusion of this research, we mentioned its significance and limitations.
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