Kandydaci w wyborach na prezydenta Rzeszowa w czerwcu 2021 r. na łamach dzienników regionalnych na Podkarpaciu

Abstract

The article presents the results of research devoted to the presentation of candidates for the presidential election in Rzeszów in June 2021 by two of the largest regional dailies published in the Subcarpathian region – “Gazeta Codzienna Nowiny”, and “Super Nowości”. The concept of mediatization of politics provided an adequate theoretical framework to describe the involvement of the media in the political process. The research was quantitative and qualitative. In the first case, issues such as the number of texts devoted to candidates, their area and mutual proportions were examined. The qualitative approach was aimed at analyzing the emotional overtones of the examined units – paragraphs – and determining the candidate’s image of a positive, negative or neutral character presented in them. The results of the research made it possible to indicate certain likes and dislikes of both analyzed titles.