Abstract
In contemporary democratic state media performs many important roles. There is very important relationship between knowledge about candidates, evaluation of candidates, decision about voting and candidate coverage in media. The television is still very important source of political information. The article presents the results of media content analysis of Wiadomości TVP1 before presidential election in 2015 in Poland. The study concerns all candidates who lost in the first round of elections. There was visibility of candidates and media’s favorability examined in the analysis of the most watched TV news program. The analysis shows that the loser candidates are less visible in the program. In addition, Wiadomości TVP1 clearly indicates the low chance of winning the loser candidates.
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