Abstract
The promotion of batik products in the Pekalongan batik city needs to be carried out so that it can be 
 better known to the community, but is constrained by the limited working hours available. On the 
 other hand President Joko Widodo stressed that the need to create a virtual trade exhibition, so that 
 buyers can interact without the need to wait for an exhibition or are constrained by time. To respond 
 to the appeal of Mr. Joko Widodo, through the development of virtual reality tenology which has also 
 given birth to virtual tour innovations, a virtual tour village based on virtual tour will be built, so that 
 batik artisans will have more time to promote their products, as well as visitors / consumers who have 
 not had time to come to the batik village, will still be able to see the atmosphere of the existing batik 
 village by accessing the digital batik village application of Pekalongan batik city based on virtual 
 tour, and keep interacting with Pekalongan batik craftsmen, whenever and wherever. The application 
 of this research will have a positive impact on several parties, namely: 1) batik artisans, 2) visitors / 
 consumers, and 3) Pekalongan city government. The existence of digital batik villages based on virtual 
 tours will be a new breakthrough / new paradigm in creating and managing batik villages so that they 
 can be visited from anywhere and anytime.
 Keywords: Batik Village, Digital, Virtual Tour
Highlights
Era Industri 4.0 internet dan komputer telah menjadi bagian penting dari semua aspek kehidupan sehari-hari, seperti: bekerja, berkomkunikasi, belajar, hiburan, belanja dan lain-lain
The promotion of batik products in the Pekalongan batik city needs to be carried out so that it can be better known to the community, but is constrained by the limited working hours available
On the other hand President Joko Widodo stressed that the need to create a virtual trade exhibition, so that buyers can interact without the need to wait for an exhibition or are constrained by time
Summary
Era Industri 4.0 internet dan komputer telah menjadi bagian penting dari semua aspek kehidupan sehari-hari, seperti: bekerja, berkomkunikasi, belajar, hiburan, belanja dan lain-lain. Perubahan digital sudah tidak bisa dilawan, dan harus dirangkul untuk meningkatkan perdagangan kita," Menurut Jokowi, salah satu yang bisa dilakukan adalah dengan membuat pameran perdagangan virtual. Salah satu cara untuk melakukan pemasaran digital yang dapat menginformasikan produk dan lokasi/kota adalah dengan mewujudkan kampung batik digital berbasis virtual tour. Akan teteapi dari beberapa penelitian yang telah dilakukan tersebut belum terlihat penerapan virtual tour pada ruang pamer digital produk-produk industri kreatif, yang juga memungkinkan adanya interaksi antara pelaku industri kreatif dengan konsumen. Untuk itu pada penelitian ini akan dibangun kampung batik digital berbasis virtual tour sebagai wadah promosi batik Kota Pekalongan di era industri 4.0. Di dalam virtual tour terdapat gabungan unsur-unsur multimedia yang terdiri dari teks, gambar, suara, animasi, serta video
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