Abstract
The purpose of the paper is to try to answer the question of the efficiency of permanent campaigns. In the context of elections to local governments, the behavior of the electorate seems to be influenced by factors that are somewhat different than in the case of presidential or parliamentary elections. Particular assets are the directly verifiable achievements of the candidates. Town mayors running for office for a second term are somewhat privileged, provided that during their office they managed to avoid making grave mistakes or behaving with negligence. The analysis concerns the elections for the office of mayor of Kielce in 2010, which were chosen due to the specific activity of the main candidate, that is the then mayor of Kielce, Wojciech Lubawski. The candidate’s limited election activity justifies the hypothesis that he did not run a permanent campaign and raises the question of how the strategy he adopted influenced the election results in Kielce.
Highlights
The purpose of the paper is to try to answer the question of the efficiency of permanent campaigns
the behavior of the electorate seems to be influenced by factors
Town mayors running for office for a second term are somewhat privileged
Summary
Celem niniejszego artyku3u jest próba odpowiedzi na pytanie o efektywnoœæ kampanii permanentnych. W warunkach wyborów samorz1dowych na zachowania elektoratu zdaj[1] siê mieæ wp3yw czynniki do pewnego stopnia odmienne, ni¿ w przypadku wyborów prezydenckich czy parlamentarnych. Polem analizy uczyniono wybory prezydenta miasta Kielce w 2010 roku, ze wzglêdu na specyfikê dzia3añ g3ównego kandydata na urz1d tj. Na podstawie ograniczonej aktywnoœci wyborczej kandydata mo¿na sformu3owaæ hipotezê o braku kampanii permanentnej Wojciecha Lubawskiego i zadaæ pytanie w jaki sposób przyjêta strategia dzia3ania wp3ynê3a na wynik elekcji w Kielcach. Ankiety zawiera3y pytanie o czas poœwiêcony przygotowaniu kampanii, organizacjê sztabu wyborczego, zastosowane formy komunikacji wyborczej, u¿ytecznoœæ diagnostyki rynku, udzia[3] ekspertów w kampanii, formy reklamy oraz sposób prowa-. Zastosowana komparastyka pozwoli3a na sformu3owanie wniosków na ile marketing permanentny jest niezbêdny w przypadku wyborów samorz1dowych
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