Abstract
The paper addresses the problem of identifying stakeholders’ hierarchies in sport clubs and, on the case of basketball clubs, reveals how they reflect on the hierarchies of goals and on actual strategic decisions of observed organizations. The study is based on data obtained in 73 basketball clubs from four countries of South-Eastern Europe. The results show that private sponsors are the most influential stakeholders in top-quality clubs that pursue top-sports achievements and financial results more than the goals aimed at meeting the needs of local communities. In contrast, the low-quality clubs, where the greatest influence have volunteers, the local community and the state or municipal authorities, emphasize organizational growth and local community objectives at the expense of top-sports achievements and fast results.
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