Abstract
United Nations Children's Fund (UNICEF) is an organization from the United Nations that provides humanitarian assistance and welfare development to children and their mothers in developing countries. Until now, UNICEF has published numerous posters containing appeals and warnings to help fellow human beings who are experiencing difficulties. However, some of the posters are difficult to translate directly. This study aims to determine how best to understand the message conveyed by the UNICEF posters. As well as knowing the denotation, connotation and ideology in UNICEF posters. The method used in this research is descriptive qualitative method. The data analysis used is semiotic analysis based on Roland Barthes' theory, namely the meaning of the signifier, signified to determine the meaning of denotation, connotation and ideology on the UNICEF poster. The overall results in this study explain that by utilizing the semiotic analysis method, posters that look quite confusing can be easily understood. Semiotics presents a sequence of processes so as to deliver a work of art and design as steps that can be explained in a structured manner.
Highlights
United Nations Children's Fund (UNICEF) is an organization from the United Nations that provides humanitarian assistance and welfare development to children and their mothers in developing countries
This study aims to determine how best to understand the message conveyed by the UNICEF posters
Metode Penelitian: Kuantitatif, Kualitatif, & Penelitian Gabungan
Summary
Program Studi Pendidikan Seni Rupa, Fakultas Bahasa Dan Seni, Universitas Negeri Medan, Indonesia. Hingga saat ini UNICEF telah banyak sekali menerbitkan poster-poster berisikan tentang himbauan dan peringatan agar membantu sesama manusia yang sedang mengalami kesulitan. Penelitian ini bertujuan untuk mengetahui bagaimana sebaiknya memahami pesan yang disampaikan oleh poster UNICEF. Metode yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif. Analisis data yang digunakan adalah analisis semiotika dengan berlandaskan pada teori Roland Barthes, yaitu pemaknaan penanda (signifier), petanda (signified) untuk mengetahui makna tanda denotasi, konotasi serta ideologi yang ada pada poster UNICEF. Hasil keseluruhan dalam penelitian ini menjelaskan bahwa dengan memanfaatkan metode analisis semiotika, poster yang terlihat cukup membingungkan dapat mudah dipahami. Semiotika menghadirkan urutan proses sehingga mengantar suatu karya seni rupa dan desain sebagai langkah yang dapat dijelaskan secara terstruktur. Kata Kunci: Denotasi, Ideologi, Konotasi, Poster, United Nations Children's Fund
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