Abstract
The purpose of this study is to: 1) examine the utilization of mass media by activists with disabilities in liberation campaigns and 2) identify the advantages and disadvantages of using mass media for these activists. The research design used is qualitative descriptive, using the AIDDA theory approach, and the data collected was primary qualitative data through interviews and observations. The results revealed that: 1) PerDIK utilized various forms of mass media in their commemoration campaigns, including internet media such as blogs, YouTube, and online news portals, as well as electronic media like television; 2) the advantages of using mass media in liberation campaigns are that it is effective, creates dynamic images, encourages participation from people with disabilities, reaches a wide range of society including stakeholders, and strengthens movements. However, some disadvantages of using mass media for these campaigns include biased perceptions, potential loss of control, and lack of quality content.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
