Abstract
This research analyses the effect of perceived risk, trust, and lifestyle towards online repurchase intention on gen z using Shopee as a marketplace. Sampling technique used purposive sampling and 100 respondents in the research sample in total. Hypothesis result of this research is proven that perceived risk has no significant affect towards online repurchase intention. It refers that perceived risk variable isn't affected to online repurchase intention on gen Z. Hence, the opposite of previous statement, trust and lifestyle have positive influenced and significantly towards online repurchase intention. The higher trust that given and the more gen Z's lifestyle fitted with online purchase behavior in Shopee marketplace, would likely increase online repurchase intention. Determination test results show that perceived risk, trust and lifestyle affected to 51,8% online repurchase intention.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
