K-Pop과의 비교분석을 통한 중국 대중음악 (C-Pop) 산업 발전방안 연구

Abstract

This study considers the development process and status of K-Pop that influenced C-Pop, and presents a plan to develop the Chinese pop music industry which is on a downturn by analyzing the impact of K-Pop on C-Pop. The research subject is the K-Pop and C-Pop industries from the late 1990s to the present; , literature review and individual case analysis methods were adopted for effective analysis. The following plans for the development of the Chinese pop music industry were derived through SWOT analysis. Primarily, marketing strategies using Internet new media such as TikTok should be implemented, a “star-type” new singer training system should be established, and a service model that combines “O2O” online and offline consumption channels should be utilized. Subsequently, new singers should lead musical success through the formation of their own fandom culture with a strategy that goes beyond the existing older generation singers. The study aims to contribute theoretically and practically to the development of Chinese pop music by deriving implications for the Chinese pop music industry and presenting ways to develop Chinese pop music in a slump.