Abstract
In this study, we investigated the influence of K-meals service on trustworthiness, customer satisfaction, and customer loyalty, and surveyed responses from domestic and rebel groups that handle K-meals in domestic universities. The results of the analysis show that food quality and infection, which are subfactors of contrast and K-meal services, affect trust. Second, the trust and satisfaction of people who trust K-Meal appears to have a significant impact on customer satisfaction (international students and personnel) and customer loyalty. Lastly, they confirmed that food quality and cleaning, which are sub-factors of K-meals service, played a moderating role in the trust relationship, but staff service did not play a moderating role in the trust relationship. Therefore, based on the fact that it is very important to rebuild and reorganize the food service environment, assistance is provided to bring out the value of K-meals for improvement and improvement.
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