Abstract
The article presents the results of the analysis of the lexical means of influencing the audience used in articles from the Russian-language newspaper “Vesti”, which has been published in Israel since 1992 and is connected with the Russian minority. The author also presents the history of the origin and development of this periodical against the background of the situation in the publishing market in Israel. The analysis has been conducted on the basis of linguistic material taken from socio-political press articles published on the newspaper’s website. The study, conducted with the use of semantic and contextual analysis, showed that the analyzed press texts use units which evoke emotional connotations, i.e. colloquial words and lexemes with secondary metaphorical meaning.
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