Abstract

AbstractThis study of gambling discourse focuses on how the governing party in Singapore makes use of the discursively constructed juxtaposing identities of social and problem gamblers as a symbolic resource for reaching its objective of public governance. To this end, the present article studies four gamblers' spoken testimonials recorded for a campaign launched by the Singapore National Council on Problem Gambling. The data were analyzed in relation to process types, appraisal resources, and code choice. It is found that via different linguistic means, the gamblers, as represented in the discourse, perform a range of identities, thereby foregrounding specific aspects of their self. Examples include the social gamblers' frequent use of relational processes to offer descriptive statements on the definition of gambling and the problem gamblers' self-evaluation of unethical behavior associated with gambling through intensive use of

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