Abstract
ABSTRACT As the Internet continues to grow as an important marketing channel, the laws governing this medium require attention. Once a website goes “live,” a continuous presence is established anywhere a consumer can access the Internet and the possibility arises of being sued in a remote state or foreign country. Jurisdiction entails the power of a court to hear a given case and to require that businesses and/or individuals try the case before the court and face its judgment. An understanding of online jurisdictional issues can help marketers protect their online interests and avoid costly lawsuits. This paper considers the current body of law about jurisdiction to better understand how it may impact online business and marketing practices. Suggestions are offered to help online marketers prevent problems that can arise from jurisdictional exposure.
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