Abstract
The purpose of this study was to examine or analyze the influence of cultural, social, and personal characteristics of the product purchase decision Blackberry smartphone brand in S1 Faculty of Economics and Business UMB. The method used in this research is the method of sampling is not random, and the sample selection technique used in this study was not a random sample selection technique convenient. This study uses primary data is to spread the questionnaire on student / student of the Faculty of Economics and Business UMB generation 2012. The results of the data analysis and hypothesis testing, it can be concluded that there is a positive influence and variables: the cultural, social, and personal characteristics either partially or simultaneous to the Blackberry brand smartphone purchase decision. Test results F = 321.204, and (R2) = 95.1% of the three independent variables were examined turns cultural variables is the most dominant variable in influencing purchase decisions smartphone Blackberry brand.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
