Julki, alternatywki, zodiakary. Stereotypy kobiet w młodomowie

Abstract

The article analyzes contemporary examples of stereotyping of (young) women with the help of label nominations. The indicated neologisms, labeling particular groups of people, duplicate and consolidate in the social opinion negative and – usually – deprecating judgments, contributing to the formation of stereotypes. The new labels (such as bedoesiara, julka, karyna, konserwatywka, and madka) result from expressive and valorizing cognitive simplifications. An emotional and humorous element dominate them because they are based on specific, emotional reactions to contact with the so-called typical units (cf. typical julka, typical rzepiara, typical madka). These neologisms, by labelling given groups of people, reproduce and reinforce in social opinion negative and, usually, biased judgments, which results in new stereotypes.