Järjestöjen vaikuttamistaktiikat internet-aikana: latentti luokka-analyysi

Abstract

Associations’ tactics of influence in the age of the internet: a latent class analysisThis article examines the use of different influence tactics, including both traditional (e.g., committee membership) and new internet-based tactics (e.g. social media) by interest groups (associations) in Finland. With interest group theory as our theoretical framework, we use data collected in an online survey to explore how different tactics of influence are conjointly utilised. First, a latent class analysis shows that some organizations use almost all tactics more actively than others, including internet-based tactics. Second, we study how a group’s resources and type affect which ‘influencer type’ (active or more or less passive) they belong to. There seems to be no bias related to group type: for example business groups are not more often the most active ones compared to public citizen groups when resources are controlled.