Abstract
The article analyses the political history of the American Religious Right in the nineties. It will be argued that conservative Christian political organizations achieved greater influence on partisan and national agenda by undergoing a pragmatic turn in structure, rhetoric and strategies. The uncompromising behavior of the eighties gave way to a gradual approach with a give-and-take logic. The article will pay attention to abortion as perhaps the most pressing issue at the time among conservative Christians. For its analysis the article relies on contributions published on Christianity Today, the flagship magazine of American Evangelicalism.
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