Abstract
Journalists’ privileges and the perceived value of their contributions are being affected by the increasing belief that journalistic work is a product that can be produced by anyone. This perspective should prompt questions related to the conceptualization of journalistic expertise and the functions of educational institutions that assert they teach it. This research contributes to scientific knowledge by introducing an alternative scholarly approach toward defining journalistic expertise—a communication perspective. Prestige in the digital landscape is increasingly associated with the ability of communicators to package information conveying their expertise to various publics. We proposed a set of variables to assess expertise: journalism-related degree, previous professional journalism experience, affiliation, journalism awards, specialization, technical skills, journalism skills, and public service through a content analysis of public Facebook fan pages. The results revealed that journalists communicated their expertise by highlighting their affiliation, previous experience, and specialization(s).
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