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Abstract
“Journalism and Communication Transformation in Thailand under the Disruption of Digital Technology in the 21st Century” aims to study: 1) The current situation relevant to competency development in Journalism & Communication in Thailand, and 2) The future demands relevant to competency development in Journalism & Communication in Thailand. Mix methods are quantitative research with e-questionnaire among 48 academia and qualitative researches by Focus Group Discussion among 10 stakeholders from all levels. Descriptive statistics and narration were used for data analysis. Findings and discussion are: 1) The current situation relevant to competency development in Journalism & Communication in Thailand found a) most of teachers working as the full-time basis in the public universities followed by the private universities; and b) subjects taught are General Communication, Media theories, Research, and Project-base implementation. 2) The future top demands relevant to competency development in Journalism & Communication in Thailand found: a) the importance task is “get information to the public quickly”; b) the position of journalists is “be transparent about the working process”; c) the un-acceptable professional ethics are; i) “claim to be somebody else”; ii); “use confidential government or personal documents without authorization”; and iii) “publish a story with unverified content”; d) the direction of professional journalism that should be “redefined” in the 21st century is: “more about social responsibility and less about earning money”; e) the qualifications of the journalists in the next ten years are; i) “know current events and context”; ii) “discover newsworthy issues on the basis of in-depth research”; and iii) “organise contributions from the public; f) the future labour market for Journalism students within the next 10 years found most in “freelancing; and g) the qualification of the Journalism teachers in the next 10 years is “having knowledge in a specialised field”. The overall findings found aligned with the current demands of this digital disruption era, the functions of journalists, communicators acquiring the qualities of digital multimedia, digital multi-tasks or mastering with digital media capacity such as working with information via modern digital technologies. Thus, journalism and communication education in this digital era must be integrated designed agilely among all sectors in the digital technology ecology: humanism, digital technology and media with its well fit designed by all appropriated educational pedagogies.
Highlights
In the 21st century, demanding for the new competencies among all reporters, announces, communicators keep increasing in most parts of the world, especially about the digital technology disruption in the media world to serve the disruptive news industry transformation: digital technology, social platforms and the spread of misinformation and disinformation or fake news in short
Journalism and communication education in this digital era must be integrated designed agilely among all sectors in the digital technology ecology: humanism, digital technology and media with its well fit designed by all appropriated educational pedagogies
1) The current situation relevant to competency development in Journalism & Communication in Thailand: Working status and subject taught in Thailand found; a) Working status of Thai teachers in Communication field: Most of Thai teachers teaching as the full-time basis in the public university followed by the private university
Summary
In the 21st century, demanding for the new competencies among all reporters, announces, communicators keep increasing in most parts of the world, especially about the digital technology disruption in the media world to serve the disruptive news industry transformation: digital technology, social platforms and the spread of misinformation and disinformation or fake news in short. All aims are to equip all quality demands to all journalists, reporters in Thailand under the disruption of the digital communication technology and especially the social media which is one among the most diffusion of many contents, ranging from the personal to the societal levels especially in the political area. With and without digital literacy, intention and un-intention, etc In this context, the emerging numbers of the independent journalists, the citizen journalists, the community reporters with their own “handy communication devices start from their smart phones”. The emerging numbers of the independent journalists, the citizen journalists, the community reporters with their own “handy communication devices start from their smart phones” This comes up to be the requirement of the “re-define”, the “re-skill”, the “top-skill” for all journalist, reporters, and communicators at all levels and sectors in Thailand. What are the current communication and media ecology in Thailand now? What kinds of competency demands are the professional journalists, reporters, and communicators required and regulated by NBTC, Thailand as well as the international standard
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