Abstract
This article is devoted to the analysis of unique materials about the little-known journey of the Nobel Prize winner, the famous poet, playwright, translator Joseph Brodsky in Central Asia. The author, using the memoirs, literary works of the poet, covering his journey through the Central Asian region, including Alma-Ata and Alma-Ata region in 1960, comes to the conclusion that in order to attract more tourists within the framework of insider and incoming, it is necessary to create original tours and excursions based on similar local history materials that reveal the uniqueness of the region. Based on this information, which has scientific and practical potential for creating new tours in the region, local tour operators can create tours and excursions that have a serious potential to become branded for fans of the world famous poet.
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