Abstract

This article intends to reflect on objectivity as a value to be pursued in journalistic activity, besides being a principle of social legitimacy. The discussion will be made ??from the perspective that sees the media as an environment conducive to the proliferation of political scandals, which is connected to the idea of journalists as watchdogs, watchmen social bearers of the social role of denouncing those who commit moral deviations . This approach, adopted especially in relation to the rulers, featuring often the profession as countervailing. But the position itself against politicians, journalism is not denying the utopian quest for objectivity? Furthermore, this search does not compose the explanation for the proliferation of media scandal? Although they seem contradictory concepts, we understand that objectivity and the idea of ??social watchmen are part of journalistic identity.

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