Jokowi’s Political Communication In The President Candidacy of the Republic of Indonesia 2014

Abstract

Every human being has a different style of communication. The communication style can follow the conditions and situations so that each individual can have several kinds of communication styles. Toward the 2014 Indonesian presidential election, political figures emerged with the intention of leading the country for the next five years. New figures as well as old figures in the political world appear. Of course, they have a style of communication that is expected to captivate the public. There are those who honestly express the style of communication, there are made-up and also there imitate other people's communication style, can be categorized dominant style, dramatic, or impresive leaving and others. Jokowi is one of the presidential candidates who have a distinctive style of communication, which indirectly Jokowi communication style can be a marketing knife politics. This research is descriptive qualitative research with case study method and Jokowi as research subject, research focused on political advertisement Jokowi before presidential election of RI year 2014. Researcher use technique of analysis of Bodgan and Taylor that is by reducing data, present it and draw conclusion. Results from this study is the author noticed a trend Jokowi communication style to the style of leaving impressions in which a communicator Jokowi has the ability to form an impression on his audience, using the local language. Jokowi quite managed to establish intercultural communication between him and society in various regions in Indonesia, in intercultural communication communication style Jokowi including in the context of high context culture where inter-personal communication linkage is very strong.