Abstract
Collaboration is increasingly promoted as an effective strategy in dealing with some of the more problematic aspects of the product development process. Yet joint ventures involve significant risks. This article reports on a study of product development joint ventures amongst UK information and communications technology firms and suggests that management practice can lessen the risks of collaborative development. A number of factors are presented as being of particular importance, grouped here into six categories: selecting a partner, establishing the ground rules, setting up a task force, managing the process, ensuring equality and maintaining an external focus.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
