Abstract
Considering a two-echelon supply chain consisting of one overseas warehouse logistics provider and one cross-border e-commerce retailer with cold chain products over a finite time horizon, this paper studies the optimal decision-making of logistics pricing, freshness-keeping effort level and cold chain product pricing under the Stackelberg game and the cooperative game, and makes a comparative analysis of the two models. Through two-person cooperative game of transferable payment, it is proved that (1)both the total supply chain profit and individual profit of the two parties are greater than the Stackelberg game;(2) the freshness level is higher than that of the Stackelberg game;(3) the logistics price is lower than that of the Stackelberg game;(4) e-commerce transaction scale (i.e. logistics demand scale) is higher than that of the Stackelberg game; and (5) the retail price of the cold chain product is lower than the Stackelberg game. Numerical results bear out the validity of the theoretical models.
Highlights
In recent years, with the rapid development of Internet technology, cross-border e-commerce has achieved blowout growth, and has become an important way of traditional trade transformation
Cold chain products are prone to deterioration in the process of storage, transportation and other logistics links
Under the environment of outsourcing the overseas warehouse logistics to a public third party, cross-border ecommerce supply chain has raised the concern for cross border e-commerce retailers to seek high profit and good logistics service/cold chain freshness level
Summary
With the rapid development of Internet technology, cross-border e-commerce has achieved blowout growth, and has become an important way of traditional trade transformation. Overseas warehouse logistics is a one-stop control and management service for warehousing, sorting, packaging and delivery of goods provided by the seller of the network, foreign trade trading platform and logistics service providers independently or jointly (Sun et al, 2017) It can improve overseas customer confidence, shorten the delivery cycle, speed up, and reduce cross-border defect transaction rate(Ramanathan, 2010). Under the environment of outsourcing the overseas warehouse logistics to a public third party, cross-border ecommerce supply chain has raised the concern for cross border e-commerce retailers to seek high profit and good logistics service/cold chain freshness level. The focus on cold chain overseas warehouse logistics operations can increase efficiency in order delivery and guarantee the freshness level by considering cross-border e-commerce requirements.
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