Abstract
Given the globalisation and free movement of capital and people, global cities compete with others not only as tourist destinations but also for the attraction of investors, skilled labour and well-educated citizens. In this research, the image of the historic city of Florence is investigated from the perspective of tourists and residents to assess the feasibility of joining historic cities to the global world. The sample size included 384 people who were randomly selected in the historic centre of Florence and answered the research questionnaire. The data was then analysed by descriptive statistics and logistic regression test. The findings show that although appropriate environmental qualities have made Florence highly successful in attracting tourists, what can promote the sustainability level of this historic city in the globalisation era is the organisation of urban planning in order to gain a part of global economic and human capital by creating the precise and unique image of the city.
Highlights
Covering a broad variety of political, economic and cultural trends, the term “globalisation” has rapidly turned into one of the most commonly used words in contemporary political and scientific discussions
The findings show that appropriate environmental qualities have made Florence highly successful in attracting tourists, what can promote the sustainability level of this historic city in the globalisation era is the organisation of urban planning in order to gain a part of global economic and human capital by creating the precise and unique image of the city
Aimed at evaluating the feasibility of joining historic cities to the global world, this study investigates the people’s mental image of Florence as a global city
Summary
Covering a broad variety of political, economic and cultural trends, the term “globalisation” has rapidly turned into one of the most commonly used words in contemporary political and scientific discussions. Michael Pacione describes the emergence of global cities, deindustrialisation and weakening of old industrial cities as some of the most significant consequences of economic globalisation on the urban scale [2]. This role change is the result of the coordination of cities with new demands of the global economy, interpreted as an answer to globalisation by Abrahamson who believed that cities have headed in new directions for their revitalisation [3]. Global cities are in intense competition for the attraction of financial and human resources [4,5,6] In this regard, the “global cities index” is applied to evaluate the level of globalisation of cities and to compare them with each other. This index assesses the performance and development level of cities based on five dimensions, including business activities, human capital, cultural experience, information exchange and political engagement [7]
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