Abstract
Artist, designer, esteemed colleague of Lou Dorfsman and Herbert Lubalin, alumnus of New York School of Industrial Art, and NBC’s Art Director from 1956 to 1977, John Graham led a team of fifteen and engendered all NBC on-air promotion, promotional kits, exhibits, displays, newscast film openings, and print advertisements including magazines and newspapers. During his long and prolific career, he earned more than seventy-five design awards, yet few Americans today know of his contribution to the history of American graphic art and television. Among his prestigious honors, the greatest success of his career has proven to be the longevity of his NBC peacock. With the advent of color television in the 1950s came the need to inform viewers that they were watching a program broadcast in color, regardless of whether or not they had color sets. Lawrence K. Grossman, a former NBC vice president, NBC News president, and PBS president recalls the questions facing the network: “What should
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