Abstract
The job choice and post decision attitudes and behavior of 431 accounting students were studied. Data on the attractiveness of working for different firms was shown to be a good predictor of both the job application and the job choice behavior of the individuals. Data collected after the job choice decision was made showed that the chosen firms increased in attractiveness after choice and the rejected firms decreased. After one year of employment, the subjects rated all firms lower in attractiveness than they had before they applied for jobs. It was concluded that attitudes toward firm attractiveness determine job choice behavior and that job choice behavior influences post employment attitudes about firm attractiveness.
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