Abstract

In recent years, Job burnout (JB) has been emerged as a very sombre issue which has affected the individuals performance in various professional fields especially in the health industry. This particular research shed light on the seriousness of JB in relation with Excessive Technological Dependency (ETD) and Self Coping Strategy (SCS). By using the theory of Unified Theory of Acceptance and Use of Technology (UTAUT), this study measured the direct impact of Performance Expectancy (PE), Effort Expectancy (EE), Time Pressure (TP) and Non Facilitating Conditions (NFC) on the JB. ETD mediates the relationship of PE, EE, TP, NFC and JB while SCS moderated the relationship of ETD and JB. A survey technique using questionnaire was employed to measure the direct and indirect relationships of variables under observation. Medical doctors working in Punjab, Pakistan at public sector health facilities were selected as respondents. A total of 800 questionnaires were distributed to collect the information about JB faced by medical doctors at their workplace. Only 390 usable responses were included for analysis. Analysis was done using the smart pls to measure the direct and indirect effects. Haier et al approach was to measure the effectiveness of proposed relationships. From results, it was observed that all predictors like PE, EE, TP and NNFC have direct and significant impact on JB. ETD partially moderates the relationship of predictors and JB. It was also observed that SCS effectively moderates the relationship of ETD and JB. In the extreme turbulent and tense working environment for medical doctors of public sector, SCS found to be as an arbiter to relieve them from being burnout. Based on the proposed theoretical framework, this empirical research overall enhanced the understanding about JB for non profit organizations and specifically for health sector. This study also observed that JB is a serious issue in the domain of health sector for benefactors of society, so the policy makers should take steps to mitigate the impact of JB for those who are directly contributing in this domain.

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