Abstract
“This is the hand that God dealt me and I am going to play it” Darlene Jeter, 1991. Darlene Jeter, co-founder of Jet-A-Way Inc., a recycling and waste disposal company, became CEO in 1991 upon the death of her husband, Eddie Jeter. Despite a recent loss of almost 50% in their company’s revenue, Jeter decided to keep the cards she was dealt, playing for the longer run. Today, Jet-A-Way is a seventeen million dollar company. A certified minority-owned business near downtown Boston, Jet-A-Way became known as a family-run company that gives back to the community in jobs and in service. Now Jeter and her team face new challenges—a volatile industry, production issues and the succession of her son Jesse Jeter as CEO while Darlene shifts her role to “Madame Chair.”
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