Abstract

The publication of Jeffrey Alexander's four-volume Theoretical Logic in Sociology was unquestionably a historic event in at least one respect: it marks the entry of sociological publishing into the era of mega-hype. Never before has a sociological work been trumpeted by such lavish advertising, by such elaborate physical production, and by such a range of support from the big names of the discipline. Even Alvin Gouldner joined in, with his statement that "the publication of this work will be a major event in the lives of American sociologists." Rarely have the advance comments been so adulatory; rarely have the post-publication reviewers been so vituperative. The huge promotional build-up created a backlash; it has been hard to find a review that was favorable, or even temperate in its criticism.

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