Abstract
This article examines the discussions that concern the new Kalevalaic rune singing in Finland, and analyses the way that this phenomenon is described in public channels. The dataset consists of over 100 media texts, such as newspaper articles, TV documentaries and Internet videos and writings. Based on the old mythical, metric, poetical system, folkloristic collections and extensive archives of these poems and songs, the new Kalevalaic rune singing has turned out to be one of the most vital and salient parts of the Finnish contemporary professional folk music field, and therefore it is often present in public discourse. The article aims to analyse how the relation between the past and the present is seen in the dataset and how language is used in this context. The discussions that concern this phenomenon refer to many layers: among other things, they reflect nationalistic ideologies, methodological nationalism and the ways that the role of tradition and heritage in the western neo-liberal world is seen. Furthermore, the creativity of an individual musician, the fields of Finnish
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