JARUA: Joint Embedding of Attributes and Relations for User Alignment across Social Networks

Abstract

User alignment (UA), a central issue for social network analysis, aims to recognize the same natural persons across different social networks. Existing studies mainly focus on the positive effects of incorporating user attributes and network structure on UA. However, there have been few in-depth studies into the existing challenges for the joint integration of different types of text attributes, the imbalance between user attributes and network structure, and the utilization of massive unidentified users. To this end, this paper presents a high-accuracy embedding model named Joint embedding of Attributes and Relations for User Alignment (JARUA), to tackle the UA problem. First, a mechanism that can automatically identify the granularity of user attributes is introduced for handling multi-type user attributes. Second, a graph attention network is employed to extract the structural features and is integrated with user attributes features. Finally, an iterative training algorithm with quality filters is introduced to bootstrap the model performances. We evaluate JARUA on two real-world data sets. Experimental results demonstrate the superiority of the proposed method over several state-of-the-art approaches.