Abstract
After a brief economic and cultural overview, Japan's design strategy is viewed through the example of several major companies visited by the author on a recent trip to Japan. It examines the role of company structure and investment in design to help understand the close links between design, production engineering, research and marketing. Trends in design philosophy are viewed with reference to the emerging “Humanware” approach and the effects of CAD-FMS. The paper contrasts the British approach to design with that of major Japanese companies.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
