Abstract
The enactment of the Law to Promote Specified Nonprofit Activities in 1998 has resulted not only in a rapid increase in the number of specified nonprofit corporations (NPO corporations) but also in an urgent need for effective fundraising in Japan. Despite Japan's long and rich tradition of philanthropy and a serious need for fundraising, very little research on Japanese fundraising has been available. With original data collected via surveys and interviews from fundraisers in Japan and the United States, this paper analyzes the application of fundraising techniques by Japanese fundraisers and identifies their primary practices. Given the differing views on fundraising between the two countries, which the author ascribes to issues of cross-national comparability, the study investigates fundraising current practices in Japan by using the US fundraising model as the baseline. Comparisons of fundraising practices among the Japanese, Japanese Americans, and non-Japanese Americans are also examined to determine whether or not fundraising practices are influenced by cultural and societal factors.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
