Abstract

In this paper, we are studying social identities within a cross‐national framework as they are reflected in values regarding social institutions. We compare value items to infer similarities and differences between Japan and the US, but more importantly we analyze value configurations, using factor analysis, as an expression of underlying cultural expectations. We also argue that the way values are transmitted further defines the distinctive cultural basis of social identities. Using a unique data set, The Generations Survey, we propose to contribute theoretically and methodologically to understanding the role of culture in postmodern societies. Our research, based on identical national surveys collected in 1995, provides a systematic way to compare values in two countries. The research builds on and specifies existing ethnographic case studies and in‐depth interviews around a variety of themes that shape social identities such as the link between family and work expectations, the role of ethical values in business, the importance of national identification, and the meaning of community involvement. The paper concludes by suggesting that despite homogenizing trends and surface similarities, cultural distinctiveness persists in the ways values cluster and is transmitted in the family, shaping the social identities of Japanese and US respondents.

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