Japan, postfeminism and the consumption of sexual(ised) schoolgirls in male-authored contemporary manga

Abstract

Critical attention has been paid to the aftermath of second-wave feminism in contemporary Japan, particularly in terms of the current state of twenty-first century feminist activism. Yet, there has been scarce attention paid to the nation’s articulation of postfeminist discourses within popular culture. Drawing on the cultural significance of manga in modern, neoliberal Japan, this article seeks to understand the cultural currency of the highly sexual and highly sexualised representations of the schoolgirl within postfeminism. In this article, I suggest that Kazuto Okada’s Sundome embodies a comparatively positive representational shift for shōjo sexuality, and that this transformation has occurred partly as a consequence of masculine anxieties activated by moral panics surrounding girls’ sexual behaviour in Japan. The article demonstrates how male-authored contemporary manga is progressive in a number of ways, particularly in terms of the representation of girls’ sexual practices and sexual decision-making.