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Abstract

The purpose of this study is to examine effects of cartoons on child audiences regarding the views of mothers. This research was designed according to descriptive method and survey model. The sample of research consisted of 940 mothers who have child attending public pre-schools (preschool-kindergarten) and primary schools (fi rst, second and third graders) in the center of Isparta province. To collect data, a questionnaire was designed by the researcher. Frequencies and percentiles of the answers of parents to the questions for pre-school kids and primary school students have been computed separately. The results obtained in this study show both pre-school and primary school children’s watch cartoon programs on average 1 to 2 hours per day. Mothers rated television as ‘a multifunctional device’, ‘informative device’ and ‘leisure time device’ consecutively. Older students spared more time to watch cartoon fi lms than to games and social activities. A majority of the children prefer a certain cartoon fi lm and watch it on a regular basis. The fi ndings suggest that a substantial number of pre-school kids prefer to watch cartoon fi lms which have human characters in the heart of them. According to the mothers it is mostly primary school children who believe that the virtual heroines, the places and scenes of the fi lms are genuine. There is no signifi cant difference between pre-school kids and primary school children in identifying themselves with the heroines of the cartoon fi lms, imitating the movements they have seen in them and using the words they have heard in their daily routines. Besides, other fi ndings suggest that both pre-school kids and primary school children exhibit behaviour very much related to the content of these cartoon fi lms, have requests inspired from them and ask questions and talk about these fi lms at varying degrees. According to the fi ndings of the four questions asked ‘My child asks for items (toys, clothes and other things) which he has seen in a cartoon fi lm’, ‘cartoon fi lms have an impact on her choices of clothes and toys’, cartoon fi lms have an effect on his food and drinks’, ‘wants to buy clothes which have the cartoon fi lm characters on them’, cartoon fi lms have a signifi cant impact on primary school children’s choices. The last eight questions of the questionnaire suggest that both pre-school kids and primary school children talk with their parents about the cartoon fi lms. Key words: Television, cartoons, pre-school, elementary school, mothers views