‘It's gotten a bit old, charity’: Young adults in New Zealand talk about poverty, charitable giving and aid appeals

Abstract

AbstractAn extensive body of literature exists on the phenomena of poverty, charitable giving and the effectiveness of aid appeals. To date psychological research has predominantly focused on individualistic models to explain people's understandings of poverty and their charitable giving practices. Based upon a social constructionist epistemology, this study investigates how understandings of aid appeals, poverty and charitable giving are discursively produced and constructed in relation to one another through an analysis of New Zealand young adults' talk about these issues. Data were collected from three focus group discussions among pre‐existing friendship groups comprising three male and nine female students aged between 18 and 25. A brief video clip of aid appeals was used to stimulate discussion on poverty and charitable giving. Analysis of these discussions revealed three discursive themes relating to the aid appeals: local versus international need, emotional arousal and insufficient information. Drawing upon these themes the participants constructed poverty as relative or extreme, and largely explained by educational deficits. They constructed charitable giving as solicited through aid appeals, as compromised through immunity to such appeals, and as diminished through positionings of self‐help and self‐responsibility. These discursive constructions were drawn on by participants to legitimate their own non‐donor position. Copyright © 2008 John Wiley & Sons, Ltd.