Italian Public Opinion in the Atomic Age: Mass-market Magazines Facing Nuclear Issues (1963–1967)

Abstract

Through the analysis of a wide range of Italian mass-market magazines and a selection of public opinion surveys, this essay investigates widespread images and perceptions about nuclear issues in Italy during the Sixties. It considers the views of Italians about nuclear weapons within foreign policy debates, as well as the wide range of fears expressed about the atomic bomb. The article also analyses the image of anti-nuclear movements, as well as Italians’ views on disarmament and the easing of international relations after 1962. Deeply influenced by ideological divides and filtered through the mechanisms of mass culture – which tended to trivialise the bomb – these widespread representations of nuclear issues offer a unique perspective on Italians’ beliefs, fears, and hopes during a time of deep socio-economic change and shifting political equilibriums in the country.