Abstract
In this exclusive conversation, MYmovies.it founder and CEO Gianluca Guzzo sits down with Antonio Falduto, Glen Bonnici, Jim Carter and Flavia Laviosa to discuss his business, which is part online cinema magazine and part streaming platform. Guzzo gives an historical overview of the development of MYmovies.it before turning to the ongoing COVID-19 pandemic, during which the website pioneered a digital service for replicating the in-person film festival experience. This history serves as a jumping-off point for a series of reflections on the future of film festivals, the distribution of Italian cinema domestically and internationally and the need to promote quality, independent productions. In contrast to most commentators published in this journal, Guzzo speaks as a businessperson who is concerned with marketing Italian cinema in the world, including the use of data for commercial purposes.
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